The Bio-Chronicle

A narrative of consistent winning.

For recruiters, boards, and founders who want the full record — not a headline, but the architecture behind it.

Sandra Rowe — portrait

10 yrs

Building revenue engines as a fractional CRO and operating leader.

38

Consecutive quarters of quota attainment at Salesforce.

86%

Year-over-year revenue growth delivered at Everbridge.

130%

Of quota delivered in her first full quarter at Enable.

Client Story

Berkshire Grey / Picking With Purpose

Building a Corporate Sponsorship Program From Zero, Under Crisis Conditions

Picking With Purpose — Berkshire Grey robots packing food for City HarvestSource: Berkshire Grey / The Robot Report

In 2020, COVID pulled roughly half the volunteer workforce out of America's food banks right as demand spiked 40–60%. Berkshire Grey's CEO, Tom Wagner and COO Steve Johnson, wanted to help by leveraging the company's robotic picking technology in their innovation center to pick critical food items. There was also the recognition that BG needed someone who could build a program from nothing, fast. There was no sponsorship structure, no target list, and no outreach motion in place.

Winners Rowe built the initiative end to end over an 18-month engagement: the business case and CSR research behind the ask, a three-tier corporate sponsorship structure, executive outreach letters, and prospect calls with organizations including the Sodexo Stop Hunger Foundation, the Hilton Effect Foundation, and HelloFresh/Green Chef. We led the partnership build with the Greater Boston Food Bank and City Harvest — including personally sourcing additional food when supply ran short ahead of a deadline.

In its inaugural season, the program delivered meal packages to 6,000 families through City Harvest and the Greater Boston Food Bank, including 1,000 Thanksgiving boxes to GBFB alone.

Read the Picking with Purpose story on LinkedIn

Client Story

Cloud Compliance

From Zero Sales Infrastructure to Closed Contracts

Saurabh Gupta, CEO

A technically strong founder had built real product credibility but no repeatable way to sell it — implementation work was being given away for free, there was no defined buyer, and no channel strategy. Winners Rowe came in as fractional CRO to productize the offering, set pricing where none had existed, and define both the economic buyer and technical decision-maker.

Rather than forcing an unfamiliar sales motion, we leaned into an existing channel Cloud Compliance already had presence in — the Salesforce admin community and AppExchange — and used inbound signal from that presence to formalize and close new contracts, including a major global payments company as a client.

Visit Cloud Compliance

Institutional Era

2010 — 2019

Salesforce · Salesforce Foundation / Salesforce.org

VP of Sales, East Region · Director, Enterprise Customers

Pioneered the enterprise sales model to help transition Salesforce’s Nonprofit program from a free-license offering serving 40,000+ organizations to a self-sustaining, revenue-generating commercial motion—enabling even more nonprofits to maximize their impact. Drove 30–45% year-over-year growth for 38 consecutive quarters of quota attainment as the team scaled beyond 1,000 people. Closed multimillion-dollar agreements with leading organizations, including Harvard, the American Red Cross, MoMA, the Girl Scouts, and the Leukemia & Lymphoma Society. Served as VP of Sales, East Region, until Salesforce acquired the entity in 2019.

Growth Era

2021 — 2022

Everbridge

VP, Global Sales Success & Enablement · VP, NA Enterprise Sales

Drove 86% year-over-year revenue growth, 100% quarter-over-quarter pipeline growth, and a 20% reduction in average sales cycle. Built the global sales enablement function — onboarding, methodology rollout, and manager coaching — while carrying direct enterprise revenue. Led Salesforce CRM, enablement, and deal-desk for 300+ sellers worldwide.

Consulting

2024 — 2025

Huron Consulting Group

Sales Director, Nonprofit

Pursued large-scale enterprise CRM and digital-transformation consulting programs across Scouting America, the Mellon Foundation, the Barack Obama Foundation, the Alzheimer's Association, Combined Jewish Philanthropies, and ChildFund. Owned RFP and statement-of-work response strategy for multi-year engagements with committee-based buying groups.

Operating Role

2025 — 2026

Enable

Sales Leader, North America East

Delivered 130% of quota in her first full quarter at the company—the only sales leader company-wide to exceed target—and was named Top Sales Manager of the Year within three months. Built territory plans, developed the MEDDPICC + Command of the Message playbook, established the QBR framework, and unified Rules of Engagement after the Flintfox acquisition. Integrated custom AI agents and Copilot workflows into daily practice. Role concluded following a company-wide reduction in force.

See the announcement on LinkedIn

Advisory Practice

2019 — Present

Winner's Rowe LLC

Founder & Principal — Fractional CRO / Executive Advisor

Fractional CRO and Chief Growth Officer mandates for AI and SaaS companies, owning revenue strategy, GTM model, pipeline, and first-line sales leadership. Engagements include Cloud Compliance, enaible, NimblyWise, Elevent, GenJet.ai, and Berkshire Grey. The standard pattern: diagnose the revenue engine, rebuild the operating model, install playbooks and scorecards, and coach or hire the leader who inherits the function.

Earlier

Pre-2010

Blackbaud · Breakaway Solutions · VHS Learning · Lotus (IBM)

Enterprise Sales & Sales Leadership

Enterprise sales and sales leadership across software, professional services, and education technology. At Lotus (IBM), closed multimillion-dollar agreements with Disney and American Express. Earned a multi-year run of Top Sales Awards at Blackbaud and taught as an adjunct at Lesley University's Graduate School of Education.

Board & Impact

Governance and community — the credibility behind the practice.

Y

Yachad New England

Board and advisory member — community and disability-inclusion governance.

F

Flare Education

Advisory board member, 2023–2024 — education-to-career pathways.

W

Women in AI

Board and advisory — ecosystem credibility in the AI startup community.

V

Venture Lane

Mentor and advisory — Boston startup-ecosystem visibility.

A

Aurora

Advisory engagement supporting women leaders.

N

NAWSP Boston

Founder of the Boston chapter, National Association of Women Sales Professionals.

Credentials & Contact

The full record, in plain view.

Education

  • M.Ed, Instructional Design — University of Massachusetts Boston
  • B.A, Psychology (Honors) — University of Connecticut

Certifications

  • Predictive Index Certified
  • Talent Optimization Certified
  • Predictive Analytics Bootcamp

Recognition

  • 4× President's Club — Salesforce (2015–2018)
  • 2× Peak Performer Sales Club — Salesforce (2014–2015)
  • 2× Top Sales Winner — Salesforce (2011–2012)
  • Multi-year Top Sales — Blackbaud (2005–2010)
  • Top Sales Manager of the Year — Enable (2025)
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