Webinars & Resources
Live sessions for leaders building revenue orgs from a standing start.
Working sessions with Sandra Rowe on architecting revenue engines, creating categories, and selling with structure — the playbook behind 130% of quota. Reserve a seat for the first session or the full series — no cost.
The Revenue-Org Architecture
Monday, September 14, 2026 · 1:00 PM ET
How to design the org, the model, and the scorecards before you make the first hire — the blueprint for a revenue engine that scales.
Category Creation from a Standing Start
Monday, October 12, 2026 · 1:00 PM ET
Turning an undefined market into a category buyers recognize. The market case, the GTM model, and the narrative that makes revenue show up.
The First 90 Days of a Fractional CRO
Monday, November 9, 2026 · 1:00 PM ET
Diagnosing the revenue engine fast, the first three moves that matter, and how to know whether to coach the leader or replace them.
Resources
Beyond the sessions — follow the work.
Between live sessions I write about the architecture, the category play, and the autonomous GTM motion. Follow along wherever you read.
