The Practice
Architecture, not advice.
Whichever of the three is yours, the path is the same: a free discovery call, a Revenue Readiness Audit that pinpoints exactly what's broken, then the discipline built to fix it. Here's how each one works, what it produces, and what it costs.
Revenue Engine Architecture
The structure underneath the number
How we work: I build it for you
For companies in the $3M–$30M ARR dead zone — product momentum, but no revenue org underneath it. I take fractional ownership of the whole function and build it for you, so founders stay on product and capital while I run revenue.
What you get
- A revenue org that hits the number without depending on heroics
- A forecast you can commit to the board with confidence, quarter over quarter
- Comp plans that align the team to the revenue that actually compounds
- A hired, ramped team that owns the function after I step away
Category Strategy
Turning skepticism into opportunity
How we work: I partner with your leaders to build it together
For early-stage teams creating a category with no established buying pattern. I partner with your leadership team to build the category thesis, positioning, and narrative together — turning market skepticism into the opportunity that defines a new buying pattern.
What you get
- A category thesis that makes you the only logical choice in a market you define
- A narrative the market repeats back to you — not one you have to keep explaining
- A buying pattern where none existed, so prospects self-qualify into your motion
- Positioning that holds pricing power against larger, incumbent competitors
The differentiator
03Autonomous GTM Architecture
Designed for scale
How we work: I assess your motion and optimize it with automation
For teams ready to augment their GTM motion with AI without adding headcount linearly. I assess your existing revenue motion, then design the automation on top of it — agent workflows, guardrails, and automated qualification — and coach your team to steer it with human-in-the-loop oversight.
What you get
- The routine revenue motion run by agents at machine speed — prospecting, qualification, nurture
- Your team freed to focus on the strategic work that actually compounds
- Pipeline coverage that scales without linear headcount cost
- Human-in-the-loop guardrails that keep quality and judgment controlled by your people
How we work together
One way in. Three steps through.
Every engagement follows the same path — a free discovery call, a formal audit, then the partnership itself. You never commit to the partnership before the audit tells us it's the right fit.
Discovery
Free · 20 minutes
Book an introductory call. We explore the fit, your stage, and which revenue problem is actually blocking you. No pitch — just a real conversation about where you are and where you want to go.
Revenue Readiness Audit
Starting at $7,500 · 2–3 weeks
A hands-on diagnostic of your current revenue engine — your ICP, pricing, pipeline, and go-to-market motion. I tell you plainly what's working, what's not, and which discipline to tackle first.
Fractional CRO Partnership
Starting at $12,000/month · 6–18 months
I embed with your team as your senior revenue leader — the shape changes with the discipline: I build it for you, partner with your leaders to build it together, or assess and optimize your existing motion with automation.
The comparison
Most advisors sell one playbook. Here's how the three actually differ.
What each discipline owns, the time horizon, your involvement, and the proof behind it — side by side.
| Dimension | Revenue Engine Architecture The structure underneath the number | Category Strategy Turning skepticism into opportunity | Autonomous GTM Architecture Designed for scale |
|---|---|---|---|
| Best for | Companies in the $3M–$30M ARR dead zone with a product and no revenue org underneath it. | Early-stage teams creating a category with no established buying pattern. | Teams ready to augment their GTM motion with AI tooling and an autonomous playbook. |
| Scope | Full revenue ownership: org design, hiring, forecasting, comp, deal command. | Category definition, positioning, narrative, and ecosystem scaffolding. | AI-augmented org design, agent workflow design, and Copilot workflows coached into practice. |
| Time horizon | Ongoing, fractional over quarters. | 30–90 day sprints to lock the category thesis. | Phased rollout — pilot, then scale across the motion. |
| How we work | I build it for you. | I partner with your leaders to build it together. | I assess your motion and optimize it with automation. |
| Deliverables | Live revenue org, forecast cadence, comp plan, hired team. | Category narrative, positioning doc, GTM motion alignment. | An autonomous GTM playbook, agent workflows, automated qualification, and a revenue ops model. |
| Choose this if | You have revenue and a stuck or absent revenue org. | You're defining a market that doesn't have a buying pattern yet. | You want velocity without adding headcount linearly. |
| Proof | Cloud Compliance, enaible, NimblyWise, Elevent, GenJet.AI — five fractional engagements rebuilding revenue engines for AI and SaaS companies. | Salesforce Foundation / Salesforce.org — 38 consecutive quarters of quota attainment, scaled past 1,000 people, before the $300M acquisition. | Enable (130% of quota, only leader company-wide to hit, custom AI agents and Copilot workflows integrated into daily practice). |
Start here
Book time to explore the fit.
The first call is discovery, not a sales pitch. If we're a match, the audit comes next — then the work.
Book a Discovery Call20 min · no fee · no pitch
